B2B Facebook Ads Strategy: Yes, It Works
There is a huge myth that Facebook is only for B2C (Business to Consumer) companies. People think, "If I want to target business owners, I have to use LinkedIn." While LinkedIn is great, it is also very expensive. The truth is, CEOs scroll Facebook too. They are real people who look at pictures of their nieces and nephews just like everyone else.
The secret to B2B on Facebook isn't targeting "CEOs" directly; it is targeting the things they care about.
Targeting by Admin Status
Facebook allows you to target "Facebook Page Admins." Who runs a Facebook Business Page? Usually, a business owner or a marketing manager. This is a great backdoor way to find decision-makers.
Targeting by Software
You can target people interested in specific business software like "Mailchimp," "Shopify," or "Quickbooks." If someone is interested in Quickbooks, they are likely a small business owner.
The Copy Needs to be Different
B2B buyers are looking for ROI (Return on Investment). Your ad shouldn't be emotional; it should be logical. Use numbers and case studies. "How we helped Company X save $10,000."
Professional Creative
Even though it is Facebook, your ad needs to look corporate and clean, not like a meme. Stirling is perfect for this—it can generate sleek, professional graphics that command respect from business leaders.
