Event Promotion: Filling Seats with Facebook Ads
Whether it is a grand opening, a webinar, or a music gig, filling a room is hard work. Facebook Events are great, but nobody sees them unless you boost them.
Here is the strategy.
The "Event Response" Campaign
Facebook has a specific objective called "Event Responses." It shows your ad to people likely to click "Interested" or "Going." This puts the event on their personal calendar.
The Reminder Sequence
People click "Going" and then forget. You need to retarget the "Going" people with a reminder ad 2 days before the event. "Can't wait to see you on Saturday!"
Social Proof
Show photos of the last event you did. If people see a crowded, happy room, they get FOMO (Fear Of Missing Out).
Event Graphics
You need specific dates and times on the image. Stirling allows you to overlay text cleanly on your event photos so the details are unmissable.
