Instant Experiences: Building a Mini-Website Inside Facebook Ads
We mentioned that mobile speed is critical. If your website is slow and you can't fix it, Facebook has a solution. It is called an <b>Instant Experience</b> (formerly called Canvas).
This is a landing page that lives inside the Facebook ad. When a user clicks your ad, instead of opening a web browser, a full-screen page pops up instantly. It loads 15x faster than a mobile website.
What Can You Put in It?
Everything. Video headers, carousels of products, blocks of text, and buttons. It looks like a high-end magazine article.
The Goal
The goal of an Instant Experience is to warm up the customer. At the bottom of the Instant Experience, you put a button to your actual website checkout. Since they are now interested, they are more willing to wait a few seconds for your checkout page to load.
Creating Assets
Instant Experiences are very visual. You need great vertical videos and photos to make them look good. Stirling is the perfect tool to generate these vertical assets quickly.
