Using Facebook Ads to Hire Employees
Everyone thinks of LinkedIn for hiring, but for local businesses (restaurants, warehouses, retail), Facebook is actually better. Your future employee is probably scrolling Instagram right now.
You can run a hiring ad just like a product ad.
Targeting for Jobs
You can target by location (people who live near your shop). You can also target interests like "Bartender" or "Customer Service."
The "Product" is the Job
Sell the job! Don't just list requirements. List the benefits. "Flexible hours," "Great tips," "Free meals." Make them want to work there.
Use Lead Forms
Use a Facebook Lead Form to collect applications. Ask for their name, phone number, and experience. It is much easier for them than uploading a PDF resume from their phone.
Show the Team
Use a photo of your actual team having fun. It proves you are a good place to work. Stirling can help you frame these team photos into professional "We Are Hiring" ads.
