Being a store owner is tough…
Most small to medium DTC ecommerce store owners are creating ads themselves in Canva. They don’t have budget to hire advertising agencies. They're wasting loads of time creating ads with no skills in copywriting or design. Advertising on social media is not getting cheaper. On top of this, store owners are juggling a thousand other tasks including customer service, shipping and accounting. It’s really tough for founders to create great ads that sell with limited time, budget and expertise.
You need loads of ad creative
Advertising works. The challenge is social media is crowded. Back in the day you could publish a dozen ads on Facebook and get sales. Now you have to publish 100’s of ad creative to find winners that sell. It's about volume now. One thing that can help with both speed and volume is AI.
Introducing Stirling, your 60 Second Ad Studio™
Stirling is your 60 second ad studio. Just paste your product link and hit create ads, Stirling scans your page, learns about your product and creates winning static ads in under 60 seconds. I'm starting out small with social static ads. In the future, Stirling will be a complete agency that will help business owners create a wide range of advertising creative including video, print and billboard advertising.
About the founder
Hey there, Craig Barber here, Founder or Stirling. I have a long career in advertising. I’ve been an Art Director in creative teams at some of the biggest agencies in the world including JWT, Leo Burnett & Publicis. In the second half of my career I've been leading Digital Product Design for big brands including Marks & Spencer, ManyPets, Jumeirah and Virgin Media. You've got a former advertising creative turned digital product designer behind the wheel. Pair this with my growing grasp of AI and you've got a reason to believe great things can happen.
Meet the team
Craig Barber
Founder
Firecrawl
Head of Research
Gemini
Head of Copy
Nano Banana
Art Direction & Design
We're helping 100's of store owners
Since launching quietly in May of 2026, the response to Stirling has been impressive. So far I’ve onboarded over 1000 store owners who have created 1000's of ads with Stirling. It's early days but I'm seeing sign ups every day and helping ecommerce owners make more sales.
Join the 1000's of small to medium ecommerce stores crushing their sales goals with the help of Stirling.
