Being a store owner is hard…
Most small to medium ecommerce store owners are creating ads themselves in Canva. They don’t have the budget to hire large advertising agencies. They're spending loads of their time creating ads with no proven techniques or skills in copywriting or design. Plus advertising on social media is not getting any cheaper. On top of this, store owners are juggling a thousand other tasks within their business including customer service, shipping and accounting. It’s tough to create great ads fast with little to no budget or experience.
The insight
Advertising works. The challenge is on social media it’s getting way more crowded. Back in the day you could publish a dozen ads on Facebook and get sales. Now you have to publish 100’s of ad creative to find winners and get the sales you need. It's about volume now. And one thing that can help with speed and volume is AI.
About the founder
Hey there! Craig Barber here, Founder or Stirling. I have a long career in advertising. I’ve been an advertising Art Director in creative teams at some of the biggest agencies in the world including JWT, Leo Burnett & Publicis. Later in my career I switched over to digital product design. So a digital product designer with a background in advertising is a perfect fit for a product like Stirling. Pair this with recent developments in AI technology and you have one formidable team.
What I'm building
Stirling is your 60 second ad studio. Just paste your product link and hit create ads, Stirling scans your page, learns about your product and creates winning static ads in under 60 seconds. I'm starting small with just static ads. Eventually I see Stirling being a complete 'agency' that can create all types of ad creative including television ads just by entering in your product page.
How we're doing
The response to Stirling so far has been impressive. Right out of the gate I’ve onboarded over 1000 store owners who have created 1000's of ads with Stirling.
Meet the team
Craig Barber
Founder
Firecrawl
Head of Research
Gemini
Head of Copy
Nano Banana
Art Direction & Design
Join the 1000's of small to medium ecommerce stores crushing their sales goals with the help of Stirling.
