How to Brief an AI Ad Generator for On-Brand Results
Five minutes of setup determines whether your generated ads look like your brand or like everyone else’s. Here is the checklist.
Garbage In, Generic Out
AI ad tools are only as on-brand as the inputs you give them. The good news: a strong brief takes five minutes, lives in your brand kit, and pays off on every batch you ever generate.
The Five Inputs That Matter
Brand kit: exact hex colors, logo files, and font choices. Approximations are what make AI output look off.
Clean product photos: at least one high-resolution cutout or white-background shot plus one lifestyle image.
Real social proof: your actual star rating, review count, and one punchy customer quote. Never let a tool invent these.
The offer: the exact discount, bundle, or shipping promise you want featured — the single biggest creative lever you control.
One line of voice guidance: playful, clinical, luxury, blunt. One adjective steers copy further than a page of guidelines.
What to Leave Out
Long brand manifestos, ten competing selling points, and vague goals like make it pop. Ads carry one message each. Give the tool one product, one offer, and one audience per batch — then generate more batches for the other angles.
Set It Once, Benefit Forever
Stirling stores your brand kit and social proof on your Briefs page, then applies them to every batch automatically — so the five-minute brief becomes a zero-minute habit.
Turn Your Product Link Into 12 Winning Ads
Just paste your URL. Stirling’s AI reads your site, finds your best hooks, and builds high-converting ads in 60 seconds.
