Amazon Ad Specs and Dimensions 2026
Amazon is where purchase decisions get made — which means the stakes for getting your ad creative right are higher than almost anywhere else. A poorly sized image, a rejected asset, or a format that doesn't meet Amazon's strict requirements can pull you out of the running at the exact moment a shopper is ready to buy. With ad formats spanning Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, each with their own precise specifications, the details can make or break your campaign before it even goes live. This cheat sheet brings every Amazon ad dimension, file size, aspect ratio, and creative requirement together in one clean, scannable reference — so your ads are always built to Amazon's standard and ready to perform when it matters most.
Amazon Sponsored Brands (Logo)
Brand logo appearing in Sponsored Brands banners at the top of search results.
Dimensions:
Width in pixels:
400
Height in pixels:
400
Amazon Sponsored Brands (Custom Image)
A lifestyle image used in Sponsored Brands to showcase products in a real-world setting.
Dimensions:
Width in pixels:
1200
Height in pixels:
628
Amazon Sponsored Brands Video
Autoplaying 16:9 video appearing in search results to highlight specific products.
Dimensions:
Width in pixels:
1920
Height in pixels:
1080
Amazon Store Header
The main hero banner at the top of a brand's dedicated Amazon storefront.
Dimensions:
Width in pixels:
3000
Height in pixels:
600
Amazon Display (Rectangle)
Standard display ad appearing on product detail pages or the home page.
Dimensions:
Width in pixels:
300
Height in pixels:
250
Amazon Display (Leaderboard)
Top-of-page banner ad within the Amazon browsing experience.
Dimensions:
Width in pixels:
728
Height in pixels:
90
Amazon Display (Mobile Leaderboard)
Small banner optimized for the Amazon mobile app and mobile web.
Dimensions:
Width in pixels:
320
Height in pixels:
50
Amazon Fire TV Banner
High-impact visual ads appearing on the Fire TV home screen.
