Instagram ad specs and dimensions 2026
Ad specs, sizes and dimensions for all advertising formats including Facebook, LinkedIn, Instagram, TikTok, Pinterest, Snapchat & YouTube.
Instagram Feed Image (Square)
The classic square photo post ad for the main Instagram feed.
Dimensions:
Width in pixels:
1080
Height in pixels:
1080
Instagram Feed Image (Landscape)
A wider image format, often used for cinematic photography or brand shots.
Dimensions:
Width in pixels:
1200
Height in pixels:
628
Instagram Feed Image (Portrait)
The most effective feed format for mobile, filling more of the screen.
Dimensions:
Width in pixels:
1080
Height in pixels:
1350
Instagram Stories
Full-screen vertical image or video ads that vanish after viewing.
Dimensions:
Width in pixels:
1080
Height in pixels:
1920
Instagram Reels
Short-form vertical video ads served between organic Reels.
Dimensions:
Width in pixels:
1080
Height in pixels:
1920
Instagram Explore Image
Ads that appear when a user clicks on a photo in the Explore tab.
Dimensions:
Width in pixels:
1080
Height in pixels:
1080
Instagram Explore Video
Video ads served within the discovery and explore sections.
Dimensions:
Width in pixels:
1080
Height in pixels:
1080
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