Facebook Ad Specs and Dimensions 2026
Getting your Facebook ads rejected — or watching them launch looking cropped, blurry, or broken — is a special kind of frustrating. With so many placements, formats, and ever-changing requirements, even experienced marketers waste hours hunting down the right specs. That ends here. This cheat sheet puts every Facebook ad creative dimension, file size, aspect ratio, and character limit in one clean, scannable reference — so you can spend less time second-guessing and more time launching campaigns that actually convert.
Facebook Feed Image
Standard square image appearing in the main user news feed.
Dimensions:
Width in pixels:
1080
Height in pixels:
1080
Facebook Feed Image (Landscape)
A wide format image used for external links and articles in the feed.
Dimensions:
Width in pixels:
1200
Height in pixels:
628
Facebook Feed Image (Portrait)
A taller image format that occupies more screen real estate on mobile devices.
Dimensions:
Width in pixels:
1080
Height in pixels:
1350
Facebook Feed Video
Autoplaying square video content for the news feed.
Dimensions:
Width in pixels:
1080
Height in pixels:
1080
Facebook Stories
Full-screen vertical ad that appears between user-posted stories.
Dimensions:
Width in pixels:
1080
Height in pixels:
1920
Facebook Reels
Vertical video ads that appear within the dedicated Reels tab and feed.
Dimensions:
Width in pixels:
1080
Height in pixels:
1920
Facebook Right Column
Desktop-only ad appearing on the right side of the screen.
Dimensions:
Width in pixels:
1080
Height in pixels:
1080
Facebook Marketplace
Ads placed within the shopping and selling hub of the platform.
Dimensions:
Width in pixels:
1080
Height in pixels:
1080
Facebook Instant Articles
Images placed within native fast-loading articles on the mobile app.
Dimensions:
Width in pixels:
1080
Height in pixels:
1080
Facebook Collection
A mobile-first format featuring a main video/image with smaller products below.
Dimensions:
Width in pixels:
1080
Height in pixels:
1080
