Snapchat Ad Specs and Dimensions 2026
Snapchat is one of the most immersive ad environments on the planet — full-screen, sound-on, and built for a generation that has zero tolerance for anything that feels off. A stretched image, a mismatched aspect ratio, or a file that exceeds the limit can shatter that immersion instantly, turning a high-impact moment into a forgettable one. With formats ranging from Single Image and Video Ads to Story Ads, Collection Ads, AR Lenses, and Filters, every placement comes with its own precise set of requirements. This cheat sheet brings every Snapchat ad dimension, file size, aspect ratio, and character limit together in one clean, scannable reference — so your creative always hits as hard as the platform it's built for.
Snapchat Single Image/Video
Standard full-screen vertical ad format for the Snapchat app.
Dimensions:
Width in pixels:
1080
Height in pixels:
1920
Snapchat Story Ad
A branded tile that appears in the Discover section with multiple assets.
Dimensions:
Width in pixels:
1080
Height in pixels:
1920
Snapchat Collection Ad (Hero)
A vertical video with a row of product icons at the bottom for shopping.
Dimensions:
Width in pixels:
1080
Height in pixels:
1920
Snapchat Filter (Static)
A branded artistic overlay that users can apply to their own snaps.
Dimensions:
Width in pixels:
945
Height in pixels:
2048
