How to Use Your Brand Colors Effectively
Consistency is key. Here is how to make sure people recognize your ads instantly.
Think of Coca-Cola. You think of Red. Think of Starbucks. You think of Green.
Great brands own a color. You want to do the same.
Don't Change Colors Every Week
Some marketers get bored. They think, "I used Blue last week, let's try Purple this week!"
This is a mistake. You want your audience to see the color and instantly know it is you, before they even read the text.
The 60-30-10 Rule
A good rule for ad design is:
60% Primary Color: Your main brand color (e.g., Blue background).
30% Secondary Color: A neutral color (e.g., White text).
10% Accent Color: A bright color for buttons (e.g., Yellow button).
This keeps your ad balanced and recognizable.
Save Your Brand Kit in Stirling
You don't want to look up hex codes (like #0055FF) every time you make an ad.
With Stirling, you save your Brand Kit once. Then, every ad you generate automatically uses your exact colors. You can't mess it up.
Own Your Color
Build a memorable brand. Create perfectly branded ads every time at TryStirling.com.
