How to Find Your Competitive Advantage in Ads
Stand out in a crowded market with clear differentiation
Everyone's running LinkedIn ads. How do you stand out? You need a clear competitive advantage.
Find your unique value:
What do you do that competitors don't?
What do you do better than anyone else?
What do customers consistently praise about you?
What problem do you solve that others ignore?
Ways to differentiate:
Price - Are you the affordable option or premium choice?
Speed - Do you deliver results faster?
Ease of use - Is your solution simpler?
Specialization - Do you focus on a specific niche?
Results - Do you have better outcomes?
Support - Do you provide superior service?
Innovation - Do you offer unique features?
Communicating your advantage:
Be specific - "30% faster implementation" beats "quick setup"
Prove it - Use data, testimonials, or case studies
Show don't tell - Demonstrate the benefit
Compare directly - "Unlike other solutions..."
Address objections - "Yes, we cost more, but here's why..."
Common mistakes:
Claiming advantages you don't have
Using meaningless buzzwords ("cutting-edge," "revolutionary")
Copying competitor messaging
Being vague about benefits
Focusing on features instead of outcomes
Test different advantages:
Your best differentiator might surprise you
What you think matters might not resonate
Let the data show what audiences care about
Different segments value different things
Building advantage into ads:
Headlines should lead with your unique benefit
Images should visualize your differentiator
Copy should explain why it matters
CTAs should connect to your advantage
When you lack obvious advantages:
Focus on execution - you do the same thing better
Highlight your team or founder
Emphasize customer success and support
Build thought leadership and trust
Create a unique brand personality
Stirling helps you test different positioning angles in your ads. Generate variations that emphasize different competitive advantages and see what resonates most with your audience.
Differentiation isn't optional. In a crowded market, it's survival. Find what makes you different and make it central to every ad.
