Long Copy vs. Short Copy: What Works Best?
Should you write a novel or a haiku? We look at the data to see which length gets more clicks.
This is the most common question in copywriting: How long should my ad be?
Some experts say, "Keep it short! People are busy!"
Other experts say, "Make it long! Tell a story!"
So, who is right? The answer is... both.
When to use Short Copy
Use short copy (1-2 sentences) when your offer is simple and low-risk. If you are offering a free checklist or a funny meme, you don't need to explain much. Just get to the point.
When to use Long Copy
Use long copy (paragraphs) when you are asking for something big. If you want someone to book a demo or buy expensive software, you need to convince them. You need to explain the benefits and tell a story.
The "Mixed" Strategy
The best strategy is to test both. Run one ad with a short, punchy sentence. Run another ad with the same image, but a longer story in the caption.
Let AI Write Both
Writing two versions of every ad takes time. But with Stirling, it takes seconds.
Our AI automatically generates a "Short" version and a "Long" version of your caption. You can test them side-by-side and let the data decide.
Size Matters
Find the perfect length for your audience. Start testing copy variations at TryStirling.com.
