How to Speak to the C-Suite
Executives don't have time for fluff. Here is how to write ads for the Boss.
Targeting CEOs, CFOs, or CTOs? You need to change your language.
Executives are busy. They don't care about "features." They don't care about how the buttons work. They care about the Bottom Line.
Focus on ROI and Risk
When writing for the C-Suite, focus on three things:
Money: Will this save money or make money?
Time: Will this make my team faster?
Risk: Will this keep us safe from lawsuits or hackers?
Keep It Short
An executive will not read a 5-paragraph story. Get to the point immediately.
Bad: "Our tool has a drag-and-drop interface that makes design fun." (Too detailed).
Good: "Cut design costs by 50%." (Big picture result).
Look Professional
If you are targeting the boss, your ad needs to look premium. No cartoony graphics. Clean lines, strong fonts, and professional colors.
Stirling has templates specifically designed for a "Premium" look. We help you look like a million bucks, so you can sell to the people who control the millions.
Target the Top
Create executive-ready ads that drive results. Start at TryStirling.com.
