The Power of 'Negative' Headlines
Sometimes, telling people what NOT to do is more powerful than telling them what to do.
Humans are wired to avoid pain. We are more afraid of losing $100 than we are happy about gaining $100.
This is called "Loss Aversion." You can use this in your headlines.
Stop vs. Start
Most ads tell people to Start doing something good.
"Start saving money today."
But "Negative" headlines tell people to Stop doing something bad.
"Stop wasting your budget."
"Don't make this accounting mistake."
"Stop losing customers."
These headlines grab attention because they imply a threat. The reader thinks, "Wait, am I making a mistake? I better check."
Don't Be Mean
You don't want to insult your audience. You want to save them. Position yourself as the helper who is protecting them from the bad thing.
Generate Negative Angles
Stirling can help you flip the script. When you generate headlines, we provide options that focus on "Pain Avoidance" as well as "Benefit Gaining."
Stop Being Ignored
Use the power of negative headlines to grab attention. Create them now at TryStirling.com.
