Quantity vs. Quality: Why You Need More Ad Variations to Win

In the old days of advertising—think TV commercials or magazine pages—you had to be perfect. You would spend months and thousands of dollars to create one single masterpiece. Once it was printed, you couldn't change it.

Digital marketing is different. But many B2B marketers still act like they are making magazine ads. They spend weeks fussing over one image, trying to make it "perfect."

Here is the hard truth: Perfectionism is killing your results.

On LinkedIn, the game is about volume. This means making lots of different versions of your ads rather than betting everything on one.

The "Dartboard" Theory Imagine you are playing darts, but the room is dark. You can't see the bullseye.

If you are allowed to throw only one dart, your chances of hitting the target are very low. But what if you were allowed to throw 20 darts? You would almost certainly hit something.

LinkedIn ads work the same way. You don't know exactly what will make your customer click.

• Is it the dark blue background?

• Is it the picture of the happy office team?

• Is it the headline that asks a question?

• Is it the headline that states a fact?

If you only run one ad, you are guessing. If you run 10 variations, you are testing.

How the Algorithm Helps You LinkedIn’s computer system (the algorithm) is smarter than any human marketer. It wants to show users the ads they are most likely to click on.

If you give the algorithm 5 different ad images, it will test them all. It might notice that the "Blue Ad" gets more clicks than the "Red Ad." It will automatically start showing the "Blue Ad" more often to save you money and get you better results.

You don't have to be a psychic. You just have to provide the options.

Combatting "Ad Fatigue" Have you ever seen the same commercial so many times that you start to hate it? That happens on LinkedIn, too. It’s called "Ad Fatigue."

If you run the same single ad for a month, your results will crash because everyone has already seen it. If you have 10 variations, you can rotate them. When one stops working, you swap in a fresh one. This keeps your costs low and your clicks high.

How to Create "Quantity" Without Losing "Quality" The problem, of course, is time. It takes a long time to design 20 different images from scratch using complicated software.

This is exactly why we built Stirling. Stirling allows you to generate high-quality volume instantly. You can create different layouts, color schemes, and copy variations with one click. You get the quantity you need to win, with the design quality of a pro.

Start Throwing More Darts Don't bet your entire budget on just one ad. Create a dozen variations in minutes and let the data decide the winner.

Start generating more ads today at TryStirling.com.