Show the Dream: The "After" State Ad

There is a very old, famous saying in the marketing world: "Nobody buys a drill because they want a drill. They buy a drill because they want a hole in the wall."

This means that when your customer buys an item from you, they are looking for an "after" state. They want a better, happier, or easier version of their life. Your ads should always show this beautiful dream outcome.

Selling the Result, Not the Tool
For example, let's say you sell a brand new cooking pan. Do not just show a picture of your clean pan sitting in a boring cardboard box. That does not make anyone hungry.

Instead, show a picture of a perfect, delicious, golden pancake being flipped high in the air above the pan! Show the steam rising from the food.

If you sell a window cleaning spray, do not just show the plastic bottle. Show a smiling person looking into a perfectly spotless, shiny mirror.

When you show people how good, easy, or tasty their life will be after they use your product, the product practically sells itself. You are selling the feeling of success.

Want ads that show off your product's best side?
Try Stirling. We help you make stunning static ads that focus on exactly what makes your product amazing. Generate your first batch of beautiful ads in under a minute today.