The "Starter Pack" Ad: Speaking to Your Buyer's Identity
Welcome! Have you ever seen a funny internet meme that made you say, "Wow, that is so me!"? People absolutely love things that match their personality. Today, we are going to learn how to turn that exact feeling into a highly profitable ad. We call it the "Starter Pack" ad, and it is a really fun way to connect with your perfect buyers.
People love to buy things that fit their personality. It is human nature. We buy things to show the world who we are.
If someone loves going to the gym, they want to buy products that make them feel like a true, hardcore athlete. If they love spending time outside, they want gear that makes them feel like a rugged explorer.
You can use this deep connection in your ads by creating a "Starter Pack" image. This is a fun, highly clickable collage that speaks directly to a person's identity.
How to Make a Starter Pack Ad
You simply put a picture of your product in a grid next to three other popular things your ideal customer already loves.
Let's say you sell a tough camping backpack. You would create a square image with four smaller pictures inside.
The top left is your backpack.
The top right is a famous brand of water bottle.
The bottom left is a compass.
The bottom right is a popular brand of hiking boots.
You add bold text over the top that says: "The Weekend Explorer Starter Pack."
Why This Works So Well
This ad stops people from scrolling because it feels less like a pushy corporate ad and more like a fun internet meme! It shows the customer that you truly understand their lifestyle. When they see the other items they already like, they will automatically like your product, too.
Ready to make ads your customers actually want to look at?
Use Stirling to instantly create fun, engaging, identity-based ads that match your perfect buyer completely.
