The "Us vs. Them" Ad: How to Stand Out from the Crowd
Hello there! Have you ever wondered how to make your product look like the absolute best choice on the market? It can be tough when there are so many other brands out there. Today, we are going to look at a super easy and fun way to stand out: the "Us vs. Them" ad. It is a simple trick that helps your customers see exactly why they need you!
When someone is scrolling on their phone and sees your item for the first time, they usually think the same thing. They wonder, "How is this different from what I already have in my house?" You need to answer that exact question as fast as possible.
The absolute best way to do this is with an "Us vs. Them" ad. This is a simple image layout that compares your new item to an older, generic one.
How to Build the Perfect Comparison Ad
Here is how you build it: You divide your picture right down the middle into two sides.
On the left side, you put a big red "X" next to the old, annoying way of doing things. Make this side look a little dull or gray. On the right side, you put a bright green checkmark next to your product. Make your side look bright, shiny, and beautiful.
A Real-World Example
Let's say you sell a great travel coffee mug. Show an old, leaky paper cup on the left side with a red X. Add text that says, "Generic Mugs: Leaks everywhere." On the right side, show your strong, metal mug with a green checkmark. Add text that says, "Our Mug: 100% Leak-proof."
People love logic. When they see the two options placed side-by-side, your product becomes the smart and obvious choice. Their brain makes the decision for them.
Mistakes to Avoid:
Do not attack a specific competitor by name. It looks mean. Just compare your product to the "old way" or a "generic brand."
Do not list ten different differences. Pick the one biggest difference and focus only on that.
Want to build an "Us vs. Them" ad right now?
With Stirling, you don't need to learn Photoshop. Our AI reads your website and automatically creates perfect, beautiful comparison ads for your brand in seconds.
