How to Write a Headline That Promises Value
Don't just describe your product. Describe what it does for the user.
Your headline is the first thing people see. If it doesn't promise them something good, they won't read the rest.
Too many companies write headlines about themselves:
"Introducing the X-5000 Platform"
"New Features Available Now"
That is boring. Nobody cares about the X-5000. They care about what the X-5000 does for them.
Focus on the Result
Flip your headline to focus on the value.
Instead of "Inventory Management Software," write "Stop Running Out of Stock."
Instead of "HR Automation Tool," write "Save 10 Hours a Week on Payroll."
Be Specific
Vague promises are weak. Specific promises are strong.
Don't just say "Save money." Say "Save $500." Specific numbers make the value feel real.
Get Value-Based Headlines Instantly
Struggling to find the right words? Stirling can help.
Enter your product features, and Stirling will translate them into value-based headlines. We turn "features" into "benefits" automatically.
Make a Promise
Write headlines that make people want to click. Start now at TryStirling.com.
