Writer’s Block? How to Write B2B Ad Copy That Actually Sounds Human
Ditch the jargon and corporate speak. Here is how to write ads that actual people want to read.
"Synergy." "Paradigm shift." "Next-gen ecosystem."
Do you talk like that in real life? Probably not. So why do so many businesses talk like that on LinkedIn?
B2B marketing has a reputation for being boring and robotic. But the people reading your ads are humans, not robots. If you want them to click, you need to write like a human.
Write Like You Talk The best rule for writing ad captions is simple: Write like you are talking to a friend over coffee.
If you wouldn't say a sentence out loud to a friend, don't put it in your ad.
Don't say: "Leverage our solution to optimize your workflow."
Do say: "Use our tool to save time."
Focus on the Pain Nobody cares about your "features." They care about their own problems.
Before you write, ask yourself: What is my customer annoyed about right now? Are they tired of manual data entry? Are they stressed about meeting sales quotas?
Start your ad by mentioning that problem. It shows you understand them.
Keep It Short People are scrolling fast. They are often on their phones. They do not want to read a novel.
Use short paragraphs. Use bullet points. Get to the point quickly.
Let AI Help You Start Sometimes, staring at a blinking cursor is the hardest part. It is okay to get a little help.
Stirling doesn't just design your images; it also writes your captions. Stirling uses AI to generate friendly, human-sounding copy for your ads. You can use it as it is, or tweak it to match your voice.
Get Unstuck Don't let writer's block stop your marketing. Get great copy and great designs in minutes.
Check out TryStirling.com and start writing ads that people actually want to read.
