Writing Ad Copy That Converts: A Simple Guide
How to write LinkedIn ads that make people click and buy
Good ad copy is the difference between wasted budget and real results. Here's how to write copy that converts.
Start with a strong hook. Your first sentence should grab attention immediately. Use a question, a surprising fact, or a bold statement.
Focus on benefits, not features. Don't just list what your product does. Explain how it makes your customer's life better.
Use simple words. Avoid jargon and buzzwords. Write like you're talking to a friend. If an eighth-grader can't understand it, simplify it.
Create urgency. Give people a reason to act now, not later. Limited spots, special pricing, or exclusive bonuses all work well.
Include a clear call-to-action. Tell people exactly what to do next. "Download the guide," "Book a demo," or "Start your free trial" are all specific and actionable.
Keep it short. People scan ads quickly. Get to the point fast. Use bullet points when you can.
Address objections before they arise. If people might worry about price, mention your money-back guarantee. If they doubt results, share a quick statistic.
Test different versions. What you think will work might surprise you. Try different angles and see what your audience prefers.
Use power words that trigger emotion. Words like "proven," "guaranteed," "easy," and "free" perform well when used honestly.
Tools like Stirling can help you generate multiple ad copy variations quickly. The AI understands what works on LinkedIn and helps you create copy that converts. It's perfect for busy founders and marketing directors who need quality ads without spending hours writing.
Great ad copy connects with people. It speaks to their needs. And it makes taking action feel natural.
