5 Types of LinkedIn Ad Creative That Always Perform
Stop wondering what to post. Use these proven formats.
Not sure what creative to use in your LinkedIn ads? These five formats consistently perform well.
Customer Results
Show real outcomes from real customers. Use specific numbers. "How Company X Increased Pipeline by 247% in 90 Days" works better than vague success stories. Include a customer photo or logo if possible.Simple Tips/Lists
People love actionable advice. "7 Ways to Improve Your Sales Emails" or "The 5-Minute Daily Routine for Better Productivity" perform well. These educate while subtly showing your expertise.Problem/Solution
Lead with a pain point your audience feels. Then present your solution. "Tired of Wasting Budget on Bad Leads? Here's How to Fix It." This format connects immediately because it acknowledges real frustrations.Behind-the-Scenes
Show your team, your process, or how your product is made. Authenticity builds trust. People buy from people, not faceless companies.Data/Research
Share industry statistics or original research. "73% of Sales Leaders Say This Is Their Biggest Challenge" grabs attention. It positions you as an expert and gives people shareable content.
For each format, keep these principles in mind:
Use high-quality images. Blurry or overly stock-looking photos hurt performance.
Keep text on images minimal. Too many words and people scroll past.
Match your visual style to your brand. Consistency helps with recognition.
Test different formats against each other. What works for one audience might not work for another.
Refresh creatives monthly. Even great ads eventually fatigue.
Stirling can generate multiple creative concepts based on these proven formats. Input your product details and target audience, and get various ad options to test. It's especially helpful for growth marketers who need to produce lots of creative quickly.
Great creative doesn't have to be complicated. Start with these formats and build from there.
