Building a LinkedIn Ad Funnel That Converts
How to move people from stranger to customer with strategic ads
A funnel isn't one ad. It's a journey. Here's how to build a LinkedIn ad funnel that actually works.
Top of funnel: Awareness. Your goal here is to educate and attract. Share valuable content. Use sponsored content to reach cold audiences. Don't ask for much - maybe an email for a guide or report.
Middle of funnel: Consideration. Now people know you exist. Show them why you're the best choice. Share case studies. Offer demos or consultations. Use retargeting to reach people who engaged with your top-of-funnel content.
Bottom of funnel: Decision. These people are close to buying. Make specific offers. Show ROI calculators. Offer free trials or money-back guarantees. Create urgency with limited-time offers.
Here's how it works in practice.
Week 1-2: Someone sees your sponsored post about "5 Ways to Improve Sales Productivity." They click and read it. You add them to a retargeting audience.
Week 3-4: They see your ad for a free demo. The ad mentions results from case studies. They're interested but not ready yet.
Week 5-6: They visit your pricing page. Now they see an ad with a special offer - book a demo this week and get a free strategy session.
They convert.
This works because you're meeting people where they are. Not everyone is ready to buy on day one.
Track movement between stages. If people get stuck at the top, your middle-of-funnel content might need work.
Budget allocation matters. Spend 40% on awareness, 35% on consideration, 25% on decision. Adjust based on your results.
Stirling helps you create ads for every stage of your funnel. The AI understands what messaging works at each stage and helps you maintain consistency throughout the journey.
A complete funnel beats a single ad every time. Build the journey and watch your conversion rates climb.
