The 'Cliffhanger' Technique: Getting the Click
LinkedIn hides your text behind a 'See More' button. Here is how to use that to your advantage.
Have you noticed that LinkedIn cuts off your posts after about three lines?
You have to click a little button that says "...see more" to read the rest.
Most people think this is annoying. Smart marketers know it is an opportunity.
Create a Gap
You want to write an opening sentence that forces the user to click "see more." This is called a Cliffhanger.
Bad Example:
"We help you save money on taxes by automating your receipts."
(I already know the whole story. I keep scrolling.)
Good Example:
"We found a tax loophole that saves companies $5,000 a year. Here is how it works..."
(Wait, how does it work? I have to click to find out.)
The Micro-Conversion
Clicking "see more" is a small commitment. Once someone clicks that, they are much more likely to click your main ad button.
Write Hooks with Stirling
Stirling's AI is trained to write "Hooks." We generate opening lines specifically designed to create curiosity.
Hook Them In
Stop writing boring intros. Write cliffhangers that demand attention at TryStirling.com.
