What to Write on the Facebook Ad Button (CTA): 'Learn More' vs. 'Shop Now'
When you build your ad, you have to pick a button. Facebook gives you a list: Learn More, Shop Now, Sign Up, Get Offer, etc. It seems like a small detail, but it sets expectations for the user.
Here is how to pick the right one.
Shop Now / Get Offer
Use for: E-commerce, low-priced items, or hot audiences.
Vibe: "I am ready to buy."
Risk: If the person isn't ready to spend money, this button might scare them away.
Learn More
Use for: Services, high-ticket items, or complicated products.
Vibe: "I am just curious."
Benefit: This is the safest button. It usually gets the highest Click-Through Rate because it feels low-pressure.
Sign Up / Subscribe
Use for: Newsletters, webinars, or lead magnets.
Vibe: "I want that free thing."
Don't Overthink It
If you aren't sure, stick with "Learn More." It rarely performs poorly. The content of the ad is much more important than the button text.
Matching the Ad to the Button
Your ad copy should lead into the button. "Click below to learn more about..." Stirling helps you write copy that naturally flows into your Call to Action.
