Custom Audiences Explained: How to Target Your Email List with Facebook Ads
Your email list is your most valuable asset. But did you know you can use it inside Facebook? You can upload your list of emails, and Facebook will match them to user profiles. This allows you to show ads specifically to the people who already know and trust you.
This is called a Custom Audience. It bridges the gap between your email marketing and your social media advertising.
Three Ways to Use Email Custom Audiences
1. The Upsell: Upload a list of people who bought a coffee maker, and show them ads for coffee beans.
2. The Wake-Up Call: Upload a list of people who haven't bought in 6 months, and show them a 'We Miss You' coupon.
3. The Exclusion: Upload your list of current customers and exclude them from your ads so you don't waste money showing introductory ads to people who already bought.
Is it Private?
Yes. Facebook encrypts the data (called 'hashing'). They don't see the actual emails; they just match the codes. It is safe and compliant.
The Match Rate
Not everyone uses the same email for Facebook that they use for shopping. Usually, about 50-60% of your list will match. That is still a huge number of people you can target directly.
Personalized Copy
Since you know these people are on your list, you can write copy that feels personal. Stirling can generate 'VIP' style ad copy that makes your existing customers feel special and ready to buy again.
