Do I Need an Agency? When to DIY and When to Outsource
We get it. You are running a business, not a marketing firm. You have inventory to count, employees to manage, and customers to serve. The idea of learning how to run Facebook ads feels like just another heavy rock in your backpack. It is tempting to just hire someone else to do it. But is that the smart move, or just the lazy one?
As a business owner, you are busy. You have inventory to manage and employees to train. The idea of handing your ads to an agency sounds great. "Here, you do it!" But is it the right move for your wallet?
When to DIY (Do It Yourself)
If you are spending less than $3,000 a month on ads.
Most good agencies charge a minimum fee, often around $1,500 to $2,000 a month. If your ad budget is only $1,000, it makes no sense to pay an agency $2,000 to manage it. You are paying more for the management than the ads! You would have to make a huge return just to break even.
In the beginning, nobody knows your business better than you. You should learn the basics yourself so you understand where your money is going.
When to Outsource
If you are spending $10,000+ a month.
At this level, managing ads takes a lot of time. Small tweaks can save thousands of dollars. This is when an expert pays for themselves. They have the time to watch the account every day.
The Hybrid Solution
If you are in the DIY phase, you don't have to do it alone. You just need tools that make you look like an agency without the high cost.
Agencies use expensive tools
Agencies have copywriters and designers. You probably don't.
Stirling is the tool for DIYers. It gives you agency-quality creative work without the monthly agency retainer fee. You keep control of your ad account, but you get professional results that look like you hired a big firm.
Get agency results without the agency fee at TryStirling.com
