Facebook Ads Retargeting 101: How to 'Stalk' Your Website Visitors (Politely)
Have you ever looked at a pair of shoes online, and then seen an ad for those exact shoes on Instagram an hour later? That isn't fate; that is retargeting. It is the most profitable form of advertising because you are talking to people who have already shown interest.
Retargeting requires the Meta Pixel to be installed on your website. It tracks who visited which page, allowing you to segment them into groups.
The 'Window' Strategy
You can target people based on when they visited.
Hot: Visitors in the last 3 days. Show them a 'Don't miss out' ad.
Warm: Visitors in the last 30 days. Show them a testimonial or review.
Cool: Visitors in the last 180 days. Show them a 'New Arrivals' ad.
Don't Be Annoying
There is a fine line between helpful and creepy. To avoid being annoying, set a 'Frequency Cap' so people don't see your ad 50 times a day. Seeing it 2 or 3 times is usually enough to get the sale.
The Offer Makes the Difference
If they visited and didn't buy, price might be the issue. Retargeting is the perfect place to offer a small discount code like 'WELCOME10' to nudge them over the line.
Fresh Creative is Key
If they ignored your first ad, don't show them the same one again. You need a new angle. Stirling can instantly generate 5 new variations of your ad so your retargeting campaigns always look fresh and interesting.
