Help! My Facebook Ads CPM (Cost) Just Doubled
You were paying $15 to reach 1,000 people, and today you are paying $30. Your costs just doubled, which means your profit just disappeared. Before you panic, look at the calendar.
CPM is driven by supply and demand.
The Seasonal Spikes
CPMs always rise during:
- Black Friday / Christmas (November-December)
- End of Quarter (Big companies spending their leftover budget)
- Election Season
The "Bad Ad" Penalty
If your ad gets negative feedback (people hiding it or reporting it), Facebook penalizes you by raising your CPM. Check your "Quality Ranking" in the dashboard.
What to Do
If it is seasonal, you just have to ride it out or improve your offer to convert better. If it is a bad ad, kill it immediately and launch a new one.
Outsmart the Market
The only way to beat high CPMs is with high CTRs (Click Through Rates). Better ads get cheaper traffic. Use Stirling to build ads that cut through the noise and lower your costs.
