How RevOps Leaders Should Think About LinkedIn Ads

RevOps breaks down silos between marketing, sales, and customer success. LinkedIn ads are part of that system.

RevOps view of LinkedIn ads:

Not just marketing metrics
Part of entire revenue engine
Connected to sales processes
Integrated with CRM and tools
Measured by revenue impact

RevOps responsibilities:

Ensure proper tracking and attribution
Connect LinkedIn to CRM seamlessly
Define lead routing and SLAs
Set data standards
Measure end-to-end ROI

Tracking and systems:

LinkedIn Campaign Manager → CRM integration
UTM parameters standardized
Lead sources tracked accurately
Conversion tracking verified
Data flowing cleanly

Lead management:

Automated routing from LinkedIn
SLA for sales follow-up
Lead scoring criteria
Nurture paths defined
Feedback loops established

Metrics RevOps should track:

Cost per lead
Lead-to-opportunity rate
Opportunity-to-close rate
Customer acquisition cost
Payback period
LTV:CAC ratio
Pipeline velocity

Cross-functional alignment:

Marketing creates campaigns
Sales follows up on leads
RevOps ensures system works
Everyone sees same data
Shared goals around revenue

Process optimization:

Remove friction in lead handoff
Automate where possible
Standardize data entry
Monitor funnel health
Identify bottlenecks

Tech stack integration:

LinkedIn Campaign Manager
CRM (Salesforce, HubSpot, etc.)
Marketing automation
Analytics tools
Sales engagement platforms

Data quality:

Clean data in = good data out
Standardized field names
Required fields enforced
Duplicate prevention
Regular data audits

Reporting for RevOps:

Source-to-revenue tracking
Channel performance comparison
Funnel conversion rates
Pipeline coverage metrics
Win rate analysis

RevOps questions about LinkedIn:

Are leads being followed up quickly?
What's the lead-to-opportunity rate?
How does LinkedIn compare to other channels?
Are sales satisfied with lead quality?
Is the data flowing correctly?

Problems RevOps solves:

Marketing and sales disagreeing on lead quality
Attribution gaps and data silos
Inefficient lead routing
Lack of visibility into full funnel
Poor system integration

When RevOps focuses on LinkedIn:

Lead quality improves
Attribution becomes clearer
Sales adopts campaigns better
ROI is measurable
Systems work smoothly

Stirling fits into RevOps by improving lead quality at the source. Better ads mean better leads mean higher conversion rates throughout the funnel. That's RevOps winning.

RevOps makes the revenue engine run smoothly. LinkedIn ads are one part of that engine. Make sure it's well-oiled.