How to Customize Your Columns in Facebook Ads Manager to See Real Data
By default, Facebook shows you a view called "Performance." It shows you Reach, Frequency, and Impressions. It does NOT show you ROAS, CPA, or Leads. This is like driving a car where the dashboard shows you the wind speed but not how much gas you have left.
You need to create a custom view. Here is how.
Step 1: The Columns Button
On the right side of the dashboard, click the button that says "Columns: Performance" and select "Customize Columns."
Step 2: Clear the Junk
Uncheck things you don't care about, like "attribution setting" or "ends."
Step 3: Add the Gold
Search for and check these boxes:
- CPM (Cost per 1,000 impressions)
- CTR (Link Click-Through Rate)
- CPC (Cost per Link Click)
- Checkouts Initiated
- Purchases
- Cost per Purchase
- Purchase ROAS
Step 4: Save It
Click the "Save as Preset" box in the bottom left and name it "Money View." Now you will see these numbers every time you log in.
Data-Driven Creative
Now that you can see your CTR and ROAS, you will know which ads need fixing. Use Stirling to repair the ads with low numbers.
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