How to Write a 'Hook' That Stops the Scroll on Facebook Ads
The internet moves fast. You don't have time for a slow introduction. If the first sentence of your ad (the 'Hook') doesn't grab the reader, they will never read the second sentence. Writing a great hook is the most valuable skill in advertising.
The Hook appears right above the image or at the very start of your video. It needs to punch the reader in the face (metaphorically).
3 Types of Hooks that Work
1. The Question: 'Do you suffer from back pain?' (Calls out the problem).
2. The Statement: 'This is the last gym bag you will ever buy.' (Make a bold claim).
3. The Story: 'I almost gave up on finding a cure until I found this...' (Creates curiosity).
Don't Bury the Lead
Don't start with 'Hello, we are a company that started in 1999.' Nobody cares. Start with the benefit to the customer. What is in it for them?
Testing Hooks
You should try the same image with 3 different hooks to see which one works. This is called copy testing.
Let AI Write the Hooks
Staring at a blinking cursor is hard. Stirling excels at writing hooks. You tell it what you sell, and it spits out dozens of scroll-stopping opening lines for you to choose from.
