Master LinkedIn Ad Targeting in 10 Minutes
The quick guide to reaching exactly the right people
LinkedIn targeting is powerful. But it can also be overwhelming. Here's how to master it quickly.
Start with job titles. This is often your best targeting option. Be specific but not too narrow. "Marketing Director" is better than "Senior VP of Global Marketing Operations."
Add company size filters. A startup founder has different needs than an enterprise CEO. Size matters for targeting.
Use industry filters wisely. Pick 5-10 industries max. Too many and your message won't resonate with anyone.
Consider seniority levels. Are you selling to decision-makers or end users? Choose director-level and above for C-suite offers.
Location targeting depends on your business. Local service? Target by city. Global software? Think about time zones and regions.
Skills targeting can be useful. But use it carefully. It's based on what people add to their profiles, which isn't always accurate.
Member groups are hit or miss. Some groups are active and relevant. Others are abandoned. Test carefully.
Exclude audiences too. Don't waste money showing ads to current customers or competitors.
Lookalike audiences help you find similar people. Upload your best customers and LinkedIn finds people like them.
Layer your targeting. Combine job title + industry + company size for precision. But watch your audience size. Too small and you won't get enough impressions.
Stirling helps you think through targeting as you create ads. The AI suggests audiences based on your goals and helps you avoid common targeting mistakes.
Good targeting means better results and lower costs. Spend time getting this right. Your campaigns will perform much better.
