Mobile Optimization: If Your Site Isn't Fast, Your Facebook Ad Will Fail
We have said it before, but we will say it again: Facebook is a mobile app. 94% of ad revenue comes from mobile. If you are building your ads and checking your website on a laptop, you are looking at a different world than your customers.
If your website looks bad on a phone, you are throwing 90% of your money in the trash.
The Thumb Zone
Can users reach the important buttons with their thumb while holding the phone with one hand? If they have to pinch and zoom, they will leave.
Pop-Ups are Poison
Giant pop-ups that cover the whole screen are annoying on a desktop. On a phone, they are infuriating. Google and Facebook actually penalize sites with intrusive pop-ups. Turn them off for mobile traffic.
Speed Test
Use Google's free 'PageSpeed Insights' tool. If your score is red, fix it. Compress your images. Remove heavy code.
Short Ad Copy for Mobile
On mobile, screen space is limited. Your ad copy needs to be punchy. Stirling specializes in generating 'mobile-first' copy that gets the point across quickly before the user scrolls away.
