My Facebook Ads Were Working, Now They Died. Diagnosis Guide
It is a mystery. Monday was great. Tuesday was great. Wednesday... silence. Zero sales. Did the internet break? Did your website crash? When a campaign dies suddenly, it is usually one of three things.
Let's play detective.
1. Ad Fatigue (The Audience is Bored)
Check your Frequency. If it crept up over 3.0, you just ran out of new people in that audience. You need new creative.
2. Competition (You Got Outbid)
Did a holiday just start? Did a big competitor launch a sale? If CPMs spiked overnight, someone else is stealing your traffic.
3. Technical Glitch
Check your website. Go through the checkout process yourself. Sometimes a plugin updates and breaks the "Buy" button. Never assume your site is working.
The Revival Strategy
Don't try to edit the dead ad. It rarely comes back to life. Duplicate the campaign, add fresh images, and launch it as a new test. Stirling makes refreshing your images fast and easy.
