Scaling Vertical: Increasing Budget vs. Duplicating Facebook Ad Sets
You have an ad that is making money. Naturally, you want to spend more on it. But how? If you do it wrong, you break the algorithm. There are two ways to scale.
1. Vertical Scaling: This means taking the winning Ad Set and increasing the budget.
Rule: Only increase by 20% every 2-3 days. If you go from $50 to $500 overnight, the results will crash.
2. Horizontal Scaling: This means keeping the winner alone, but duplicating it to target new audiences. Take the winning ad and show it to a Lookalike Audience, then a Broad Audience, then an Interest Audience.
Which is Better?
Horizontal is safer. Vertical is simpler. We recommend doing both slowly.
Scaling Requires Content
As you scale, ad fatigue happens faster. You need to feed the fire with more wood (creative). Stirling allows you to keep producing high-quality ads so you can keep scaling without running out of fuel.
Scale your campaigns safely with Stirling at TryStirling.com
