Standard Events vs. Custom Conversions in Facebook Ads
You need to track results. Facebook gives you two ways to do this: Standard Events and Custom Conversions. It is like choosing between a pre-made suit and a tailored one. Both cover you, but they fit differently.
Here is the difference.
Standard Events (The Pre-Made Suit)
These are universal codes provided by Facebook. 'Purchase,' 'Lead,' 'Add to Cart.'
Pros: Facebook understands these perfectly. They work across all apps.
Cons: You usually need to add a little code to your site buttons to make them work.
Custom Conversions (The Tailored Suit)
These are rules you set up based on URL.
Rule: "If someone lands on www.mysite.com/thank-you, count that as a Lead."
Pros: No coding required! Very easy to set up.
Cons: Slightly less flexible than Standard Events.
Which Should I Use?
If you are a beginner, start with Custom Conversions. They are easier. If you are on Shopify, the integration handles Standard Events for you automatically.
Tracking Needs Traffic
Tracking only works if people are actually clicking. Stirling helps you create high-CTR ads that drive the traffic you need to make your tracking meaningful.
