The '3-Day Rule': Why You Shouldn't Touch New Facebook Ads
You launch a new campaign on Monday morning. By Monday afternoon, you check it. No sales. You panic. You change the headline. You change the image. You lower the budget. Congratulations, you just broke the machine.
Facebook's algorithm needs time to stabilize. We call this the 3-Day Rule (or 72-Hour Rule).
Day 1: The Wild West
On the first day, Facebook is testing random people. Results will be volatile. You might get cheap clicks or expensive clicks. Ignore it.
Day 2: The Correction
Facebook looks at Day 1 data and adjusts. It starts narrowing down who sees your ad.
Day 3: The Truth
By the end of Day 3, the data is real. Now you can make a decision. If you edit the ad on Day 1, you reset the clock back to zero.
Sit on Your Hands
It is hard to watch money being spent without results, but you have to trust the process. Go work on something else for 3 days.
Prepare for Day 4
While you wait, use Stirling to prepare your next batch of ads. That way, on Day 4, if the results are bad, you are ready to swap them out immediately.
