The Importance of A/B Testing Your Facebook Ad Creatives
Marketing is just a series of guesses until you test. You might think your blue ad is better, but your customers might prefer the red one. The only way to know is to run them both and let them fight it out. This is called A/B Testing (or Split Testing).
You should always be testing something. But the golden rule is: Test one thing at a time.
How to Do It Wrong
If you test Ad A (Video, Blue, Funny Text) vs. Ad B (Image, Red, Serious Text), and Ad B wins... why did it win? Was it the image? The color? The text? You don't know.
How to Do It Right
Test the same image with two different headlines. Or the same headline with two different images. This isolates the variable.
When to Stop
Let the test run for at least 3-4 days to get accurate data. Once you have a clear winner, turn off the loser and create a new challenger to beat the winner.
The Creative Treadmill
To win at testing, you need a lot of ideas. You can't just test 2 things and stop. Stirling is the engine for your testing—it generates endless variations so you always have a new challenger ready to enter the ring.
