The 'Irresistible Offer' Framework for Facebook Ads
If your ads aren't working, 50% of the time it is the creative, but the other 50% of the time, it is the Offer. If you are selling a $50 T-shirt with $20 shipping, no ad in the world will save you. You need an offer that pops.
Here is a framework for a good offer.
1. The Hook (The Value)
What do they get? "Get a white smile."
2. The Sweetener (The Discount/Bonus)
"50% off" is boring. Try "Buy 2 Get 1 Free" or "Free Travel Case included." Bonuses often work better than discounts because they add value rather than lowering value.
3. The Guarantee (Risk Reversal)
"30-Day Money Back Guarantee." This removes the fear of buying from a stranger.
4. The Urgency (Reason to Act)
"Sale ends Friday."
Packaging the Offer
Once you have the offer, you need to explain it clearly. Stirling helps you write punchy, persuasive copy that highlights the value and urgency of your new offer.
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