What is a Good CTR for Facebook Ads? Benchmarks by Industry
You launched your ad. You see that your Click-Through Rate (CTR) is 0.8%. Is that terrible? Or is that amazing? Without context, data is useless. You need to know what is "normal" for your industry so you don't turn off a winning ad by accident.
CTR measures how many people saw your ad and decided to click it. It is the best way to judge if your image and headline are interesting.
The Global Average
Across all industries, the average CTR on Facebook is around 0.90% to 1.0%. If you are getting 1%, you are doing okay.
Industry Specifics
Retail/E-commerce: Usually higher (around 1.5%). People like clicking on products.
Services/B2B: Usually lower (around 0.6% - 0.9%). It takes more work to get a business owner to click.
The "Link Click" vs. "All Clicks" Trap
Be careful. Facebook has two CTR metrics. "CTR (All)" counts clicks on your profile picture or the "See More" button. "CTR (Link Click-Through)" counts clicks that actually go to your website. Always look at Link Click-Through. That is the real number.
How to Boost Your CTR
If your CTR is low, your ad is blending into the background. You need a better hook or a brighter image. Stirling is designed to boost CTR by creating eye-catching designs that demand attention.
