Why Am I Getting Likes on Facebook Ads but No Sales?
It is a common scenario. You check your ad, and it has 500 likes! You feel great. Then you check your bank account. Zero dollars. Why do people love the ad but hate the product?
This usually points to a mismatch between the Ad and the Offer.
The "Clickbait" Problem
If your ad is a funny meme or a cute dog, people will like it. But if they click through and land on a boring page selling insurance, they will bounce. Your ad set the wrong expectation.
The Targeting Problem
Are you running a "Traffic" or "Engagement" campaign? If so, you asked Facebook for Likes, and it gave you Likes. You must run a "Sales" or "Conversion" campaign to get buyers.
The Pricing Problem
If they click (showing interest) but don't buy, your price might be too high, or your shipping might be too expensive. Check your checkout flow.
Fixing the Message
Your ad needs to filter people. It should sell the product, not just be funny. Stirling helps you write copy that balances entertainment with selling, ensuring the likes turn into leads.
