Why is My Facebook Ad 'Stuck in Review'?
Usually, Facebook reviews an ad in a few hours. But sometimes, it sits in "In Review" for a day, two days, or more. It is frustrating because you want to spend money, and they won't let you!
Here is why this happens.
1. The Trigger Words
If your ad contains sensitive words like "diet," "crypto," "money," or "COVID," it gets flagged for a manual review. A human has to look at it, which takes longer than a robot.
2. The Holiday Rush
During Black Friday or elections, the queue is huge. Reviews can take 48 hours.
3. New Accounts
If your account is brand new, they inspect you more closely.
What to Do
If it has been more than 24 hours, you can try duplicating the ad and publishing the copy. Sometimes this "unsticks" the system. If that fails, contact Facebook Support.
Write Safer Copy
To breeze through reviews, avoid sensitive topics and aggressive claims. Stirling helps you write clean, professional copy that the automated system loves to approve.
