Why You Should Start Your Facebook Ads with Just One Offer
When you start advertising, it is tempting to show off everything you do. "We do haircuts! And coloring! And nails! And massages!" You want to cast a wide net. But in the world of Facebook Ads, this actually hurts you. When you give people too many choices, they usually choose nothing.
This is called "Analysis Paralysis." If you show a carousel with 10 different products, the customer has to think too hard. They scroll past.
The Power of the "Hero Offer"
Pick your absolute best product or service. The one people love the most. The one with the best reviews. Create your entire campaign around just that one thing.
Simplicity Scales
Focusing on one offer makes everything easier.
1. Your targeting is clearer (you know exactly who wants that one thing).
2. Your message is sharper.
3. Facebook finds customers faster because the data isn't split between 10 products.
Upsell Later
Once they buy your Hero Offer and become a customer, then you can use email marketing to sell them your other services. Use the ad to get them in the door; use email to sell the rest.
Variations of One Thing
Even though you are selling one thing, you need many different ads for it. Stirling helps you create 10 different ways to talk about the same product, keeping your ads fresh without changing your offer.
