Why Your Facebook Leads Are Cheap but Low Quality (And How to Fix It)
You are running a Lead Generation campaign. You are getting leads for $2.00 each! You are excited. But when you call them, they don't answer. Or they say, "I didn't request this." Or they have no money. Cheap leads are often low-quality leads.
It is easy to get clicks; it is hard to get customers. Here is how to increase the quality.
Add Friction
Marketing usually tries to remove friction, but sometimes you need to add it. Make the signup form longer. Ask a specific question like, "What is your budget?" or "Describe your problem."
Turn off "Autocomplete"
If you use Facebook Lead Forms, turn off the feature that allows people to submit with one tap. Make them type in their email. This ensures they are actually paying attention.
Check Your Targeting
Are you targeting "Freebie" keywords? If you target people interested in "Sweepstakes" or "Coupons," you will get people who want free stuff, not buyers.
Refine the Ad Copy
Don't just sell the dream; mention the price or the commitment. "Services starting at $500." This scares away the cheap people before they click, saving you money.
Professionalism Counts
If your ad looks amateur, you attract amateur buyers. Stirling ensures your ads look premium, which naturally attracts higher-quality clients.
