Writing for Global Audiences (Simple is Better)
Your ads are seen by people all over the world. Don't use words they won't understand.
LinkedIn is global. Your ad might be seen by someone in London, New York, Berlin, or Singapore.
Even if everyone speaks English, not everyone speaks "Business Jargon."
Avoid Slang and Idioms
Phrases like "Hit it out of the park," "Low hanging fruit," or "Move the needle" can be confusing for non-native English speakers.
They might translate the words literally and wonder why you are talking about fruit or needles.
Use Simple Words
Don't use a big word when a small word works.
Instead of "Utilize," say "Use."
Instead of "Facilitate," say "Help."
Instead of "Implement," say "Start."
Simple writing is confident writing. It is easy for everyone to understand.
The 8th Grade Rule
A good rule of thumb is to write at an 8th-grade reading level. This ensures your message is clear to the widest possible audience.
Stirling Writes Clearly
Our AI copywriter is trained to be clear and punchy. Stirling avoids complex jargon and focuses on simple, persuasive language that works globally.
Speak to the World
Make sure your message lands everywhere. Get clear, simple copy at TryStirling.com.
