10 Facebook Ad Headline Formulas That Always Work
The headline is the bold text that sits right next to the 'Learn More' button. It is the closer. It is the last thing someone reads before making the decision to click. If you are staring at a blank screen wondering what to type, stop. You don't need to be original; you need to be effective. Copywriters have used these formulas for decades because they work.
Here are 10 templates you can steal right now:
1. The Direct Benefit
"Get [Result] in [Timeframe]."
Example: Get Whiter Teeth in 10 Minutes.
2. The 'Stop' Command
"Stop [Problem] Forever."
Example: Stop Overpaying for Car Insurance.
3. The Question
"Want [Benefit]?"
Example: Want to Grow Your Hair Faster?
4. The 'How To'
"How to [Result] Without [Pain]."
Example: How to Lose Weight Without Dieting.
5. The Scarcity
"Only [Number] Left at This Price."
Example: Only 5 Spots Left for September.
6. The Social Proof
"Join [Number] Happy Customers."
Example: Join 10,000 Happy Sleepers.
7. The Call Out
"Attention [City/Job Title]!"
Example: Attention Austin Homeowners!
8. The Discount
"[Percentage] Off - This Week Only."
Example: 50% Off - Black Friday Deal.
9. The 'If/Then'
"If You Like [X], You'll Love [Y]."
Example: If You Like Coffee, You'll Love This Scrub.
10. The Curiosity Gap
"The #1 Reason Why [Bad Thing happens]."
Example: The #1 Reason Your Back Hurts.
Writing in Bulk
The best advertisers test 3 or 4 of these at once to see which one the audience likes best. Stirling can generate all 10 of these variations for your specific product in seconds, giving you a full arsenal of headlines to test.
