5 Myths About Facebook Advertising That Are Holding You Back
There is a lot of "fake news" when it comes to advertising. Everyone has an opinion. Your cousin says Facebook is dead. Your neighbor says you need to spend $10,000 to make it work. If you listen to all the rumors, you will never launch your first campaign. Let's bust the myths that are keeping your business small.
There is a lot of bad advice out there about Facebook Ads. Your neighbor or your uncle might tell you it doesn't work. Let’s clear up the lies so you can start making money.
Myth 1: "Facebook is only for old people."
False. While it's true that teenagers love TikTok, the people with the most money to spend (ages 25-55) are still on Facebook and Instagram daily. If you want to sell to people with credit cards, Facebook is the place.
Myth 2: "You need a professional video crew."
False. In fact, polished TV-style commercials often perform worse on Facebook. People scroll past things that look like ads. A video shot on an iPhone often feels more authentic and trustworthy.
Myth 3: "Ads are too expensive."
False. They are only expensive if they don't work. If you spend $10 to make a $50 sale, that isn't expensive—that’s profitable. You just need to watch your ROAS (Return on Ad Spend).
Myth 4: "I need 10,000 followers first."
False. You can run ads with zero followers. Ads show up in people's feeds whether they follow you or not. You are paying for the access, so your follower count doesn't matter.
Myth 5: "I'm not creative enough."
This is the one that stops most people. They think they can't write catchy slogans or design cool graphics, so they never start.
Truth: You don't have to be. Stirling is. Stirling uses AI to be creative for you. It writes the catchy slogans and designs the graphics so you don't have to stress about being an artist. You just pick the ones you like.
