Avoiding the 'Bait and Switch' in Ads
Trust is hard to gain and easy to lose. Don't trick your audience.
We have all clicked on an ad that promised one thing, but led to a website that offered something else.
Maybe the ad said "Free Guide," but the website asked for a credit card. Maybe the ad said "50% Off," but the discount didn't work.
This is called a Bait and Switch.
Why This Destroys Your Brand
You might get the click, but you won't get the customer. When people feel tricked, they get angry. They leave your site immediately.
Even worse, they remember your brand as the one that lied to them.
Match the Message
Your ad and your landing page (the website they go to) need to be best friends. They need to say the same thing.
If the ad is Blue, make the landing page Blue.
If the ad headline is "Get More Leads," the landing page headline should be "Get More Leads."
This creates a smooth path for the user. It builds trust.
Check out our Landing Page Analyzer to see how well your landing page is working.
Consistent Design with Stirling
Stirling helps you keep your designs consistent. You can match your ad colors and fonts to your website perfectly.
Keep Your Promises
Build trust from the first click. Create honest, high-quality ads at TryStirling.com.
